Disney and NFL release limited-edition Super Bowl LXI merchandise
Three new product lines launch Thursday, marking the first year the Super Bowl airs on Disney+ and celebrating the 40th anniversary of the network's football coverage.
By Noor Morgan ·
Disney and the NFL launched three new limited-edition merchandise collections on Thursday to coincide with Super Bowl LXI.
The new product lines include a Disney x Champion apparel series, a Disney x FOCO team-specific item collection, and Disney Pinnacle by Dapper Labs digital pin packs.
The Disney x Champion line features T-shirts and crewnecks designed to celebrate the upcoming championship game. The Disney x FOCO partnership offers plush toys, clip-on plush, bobbleheads, figurines, and clear stadium bags for all 32 NFL teams. The Disney Pinnacle by Dapper Labs launch provides digital pin packs featuring Mickey and Friends.
Paul Gitter, executive vice president of global licensing at Disney Consumer Products, said in a statement that sports is a growing area for the company. He noted that the products allow fans to connect with teams and athletes while Disney characters bring a specific expression to NFL culture.
Casey Collins, senior vice president of consumer products and licensing at the NFL, described the partnership as an exciting chapter in the shared history of the two brands. Collins said new products are already in the market with more releases planned before the game.
The collaboration first debuted in August. Additional product drops from partners including Crocs, Just Play, New Era, and WinCraft will continue to release as the football season progresses.
Super Bowl LXI will air on ESPN and ABC and stream on Disney+ for the first time. This marks the 40th anniversary of the Disney Super Bowl What's Next campaign.
Source: Variety
